Directorate of Trade Promotion

The Directorate of Trade Promotion shall be responsible for Market Development and Trade Promotion.


  1. Facilitate the use of Mwl. Nyerere Fair Ground for trade fairs and exhibitions by other fair organizers both from Tanzania and abroad.
  2. Organize sectorial trade fairs, exhibitions and Dar es Salaam International Trade Fair (DITF) at Mwl. Nyerere Trade Fair Ground and other centers in the Country.
  3. Identify products for display centers (Embassies, High Commission and Trade Centers Abroad).
  4. Accredit all trade fair organizers and trade fair venues
  5. Coordinate and service incoming and outgoing Trade Missions
  6. Coordinate and participate in overseas trade fairs, exhibitions and EXPOs.
  7. Coordinate Bilateral, Regional and Multilateral Trade Negotiations meetings
  8. Coordinate all cross border trade matters and programmes
  9. Coordinate Product Promotional Programmes (e.g Internal Export Market Project)
  10. Coordinate Customer Service Relation Management Programs (Customer Service Relations, customer Service Delivery and Customer Retention Programs)

This Directorate will be headed by the Director and will have two Sections

  1. Domestic Marketing
  2. External Marketing